The founders

Andrew has been building websites for over 25 years – shortly after he sold his printing business in the UK, he soon realised that websites were where it was at!

Taking a step back, he went to night school and learned HTML, PHP and perl and believe it or not action script and Flash.

As soon as WordPress was available, he jumped right on in there from cutting his teeth in Joomla and Drupal.

His entrepreneurial journey is fascinating and involves pro bono work, restaurants, starting and selling within 5 years, the largest independent Divi theme marketplace and of course running a white label and direct to client web dev agency in the UK. 

He’s very proud to be the first independent investor in Atarim

Andrew now runs the agency along with Bertha full time and you can catch him on popular WordPress podcasts espousing the benefits of open source as well as the pitfalls.  

The founders

Bertha AI was born from an idea that Vito Peleg had in wanting AI in his amazing collaboration tool Atarim.

Vito is literally a Rock Star! 

From his early days travelling the world as lead guitarist and vocalist in a band,  all his ideas around web design are to make it quicker, more collaborative and more profitable. 

In order to make Bertha AI a reality and not affect the fantastic growth of Atarim – Vito reached out to his long time friend Andrew Palmer who had the Developers ready and willing to build out Bertha AI.  

Vito stepped back from Bertha AI in early 2022 to concentrate on Atarim after receiving investment from a number of WordPress individuals including Andrew.  Atarim is now one of the most used collaborative web development tools, helping freelancers, web hosts and development agencies build out client sites, faster and more cost effectively. 

Bertha robot icon.

About Bertha

Bertha.ai was launched in September 2021 and was the world’s first AI-based writing assistant for WordPress and integrated page builders that helps website owners to generate content that is engaging, creative and converting within WordPress and anywhere in a web based Browser with our Chrome Extension. 

Bertha uses the power of AI and natural language processing to help you in the biggest bottleneck of website creation – Content generation.

Bertha will give you access to Chat, Image generation, Alternative text for images both in WordPress and Chromium browsers and a multitude of pre made Prompts within Modules that are so easy to use it’s like having a VA right in your work space. 

She can help with frameworks, ideas and full-on textual content that will reduce the time your spend on generating content by up to 90%.

We believe that every business should have a strong online presence today.

The internet is the new market place where people search for products and services 24/7. If your website doesn‘t have great content, people will leave your website and never come back.

That‘s why we want to help every business owner in the world to write great content for their websites through our AIbased writing assistant Bertha.ai.

Bertha AI is an innovative generative text and image solution for WordPress and Chrome which allows users to quickly and easily create engaging content. Bertha AI is a deep learning-based platform that uses natural language processing (NLP) to generate text and images for WordPress posts, Facebook, Twitter, LinkedIn and any web based application when you use her Chrome Extension. The platform can be used to create and publish blog posts, articles, webpages, and other online content.

Bertha AI can be used to generate content that is optimized for SEO, as well as to create unique images for each post. This allows users to create content that is both informative and visually appealing. Additionally, the AI can be used to create content which is tailored to the user’s audience. This makes it easy for users to create content which is tailored to their target audience, helping to boost engagement and conversions.

Overall, Bertha AI is a powerful and innovative generative text and image solution for WordPress and Chrome which can help users to quickly and easily create engaging and SEO-optimized content. The AI can be used to semi automate the content creation process and to create content which is tailored to the user’s target audience. This makes Bertha AI a great choice for anyone who is looking to quickly create content for their WordPress Websites with her plugin, email and any other web based application with her Chrome extension .

Guess who wrote the copy for this website?

That’s right! Every piece of text for the entire website, including this sentence, was written with the help of Bertha.

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